There are several types of logos that are commonly used by businesses and organizations. Here are some of the most common types:
Wordmark or logotype: This type of logo is based on the brand name or initials, often using a unique font or typography to create a distinct look.
Lettermark or monogram: Similar to a wordmark, but uses the initials of the brand name to create a compact and recognizable logo.
Pictorial or logo symbol: This type of logo uses a recognizable symbol or icon to represent the brand, often without including the brand name.
Abstract logo: An abstract logo uses geometric shapes or abstract elements to create a unique and memorable design that represents the brand.
Mascot logo: This type of logo uses a character or mascot to represent the brand, often used by sports teams, schools, or businesses targeting children.
Combination logo: A combination logo includes both text and a symbol or icon to create a comprehensive and recognizable brand logo.
Emblem logo: Similar to a combination logo, but with the text and symbol integrated into a single design, often with a crest or badge-like appearance.
Each type of logo has its own advantages and disadvantages, and the choice of logo type depends on factors such as the brand personality, target audience, and industry. A professional logo designer can help choose the right type of logo for a business or organization.
These are also called monogram logos. They are simple words or letters which are short representations of a company’s name or work.The name of the company might be large but these monograms are the abbreviated formats of that name which makes people to easily recognise the company.The way the letters are positioned and the font in which the texts are written make a huge impact on the logo. The lettermark is more aligned towards simplicity and the letters in the words are not high.
Example: HP computers, HBO, TCS
- Abstract Logo marks:
- Combination logos:
India too has understood the importance of logo in familiarizing the company to the market. So, India has seen the best logo designing companies in recent times.
The Ideal Logo Designers in India and other Industrial and business rich areas have been receiving huge rewards for showering their creativity in developing Logos.
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